Meta Ads for Beauty & DTC Brands

Fix your Meta Ads so your revenue can scale 2-3x, like you always wanted.

> Stop increasing your ad budget blindly, only for your ROAS to collapse 2 days later.
> No more waiting and testing for weeks guessing what works.My ad system recently helped a brand cutting their CPA by 40% and increasing ROAS by 2.9x.

• Get My Free Ad Teardown

✅ No cost ✅ No obligation
✅ Real fixes you keep either way

Gerry Saputro · Meta Ads Specialist for Beauty and DTC Brands · Performance Marketer (7+ years)

1. Mastering the Algorithm

I know that the current Meta algorithm favors simplicity, so I kill bloated campaigns with many geo/interest stacking adsets, so the algorithm learns faster.

2. Understanding the Client

I understand that they have a limited budget, so instead of full funnel campaigns, I migrated the winning ads into just two campaigns: Prospecting and Retargeting.

3. Focusing on Results

By aggregating the campaign budget, the algorithm gets more signal, learn faster, and more accurate at getting results. This simple fix reduced their CPA by 40% and 2.9x'd their ROAS.

1. Finding the Hero Products

First I find the products that are bringing 80% of the revenue, then I focus on them first: whether that's optimizing their listing or putting budget behind them.

2. Balancing Visual and Copy

You can't sell by looking pretty, strong copy is what turns a good-looking ad into a high-performing one, that actually moves customers through the funnel.

3. Double Down on What Works

I allocate budget based on how much revenue each product and platform contributes. So 80% went to Hair Care, on Meta and Shopee, because that's what was driving the results.

1. Right Objective Mindset

"I point your ads at your actual goal."Foot traffic, sales, store visits, whatever your business actually needs. Not vanity conversions that look good on a report and do nothing for revenue.

2. Fresh Creative Management

"I kill ad fatigue before it kills your ROAS."Stale ads running for months are why your costs creep up. I refresh creative on a schedule so your performance compounds instead of decaying.

3. Broad + Smart Targeting

"I feed the algorithm instead of fighting it."Interest stacking is dead. I run broad and let your creative do the filtering, the approach that consistently beats narrow targeting on cost in 2026.

4. Revenue First Reporting

"Hard numbers that mean something."ROAS, cost per acquisition, real revenue, in plain language. No impressions, no reach, no metrics that look impressive and pay nothing.

5. Personal Direct Access

"You talk to me, not account #36's junior."I work with a few brands on purpose. When you message, you reach the person actually running your ads, who knows your products and your goal.

1. Asking the Success Criteria

In everything I do, I make sure my work produces real results. So first I ask them what success looks like for this campaign, then build the plan around that. A simple but essential first step.

2. Relevant Objective

The objective is clear: foot traffic. So I built a click-to-message campaign, targeting a ~5km radius around the event. Interested people messaged us, and we converted them by signing them to come for prizes.

3. Going Extra Mile

Let's be honest: random foot traffic isn't the same as buyers. So I worked with their Customer Experience team to launch a broadcast message, bringing their existing customers in that radius to the event too.

1.

"I tear down your ads."

I pull up your current Meta Ads and show you exactly what's leaking money and what to fix first. Free, and yours to keep.

2.

"I build your system."

If we're a fit, I build a Meta strategy from scratch around your brand, products, and customer. Not a template.

3.

"You see revenue."

I launch, test, and optimize weekly. You stop guessing and start watching your ad spend actually work.

Evander Jusuf
Business Commercial Director
_{PT. Graha Farma}

Naomi Wirianata
Digital Marketing Manager
_{Rojo House Solution}

Reka Kharisma
Brand Marketing Manager
_{Toko Mas Jawa}

Michael Christian
iOS DevX Engineering Manager
_{Superbank Indonesia}