Meta Ads for Beauty & DTC Brands
Fix your Meta Ads so your brand revenue can finally scale 2-3x, just like you always wanted.
Stop increasing your ad budget blindly, only for your ROAS to collapse 2 days later. No more waiting and testing for weeks guessing what works.My ad system recently helped a brand cutting their CPA by 40% and increasing ROAS by 2.9x.
✅ No cost ✅ No obligation
✅ Real fixes you keep either way
Gerry Saputro · Meta Ads Specialist for Beauty and DTC Brands · Performance Marketer (7+ years)
client case #3
How to 2.9x ROAS by 'simplifying'.
You went with an agency, you check your dashboard: there are 6 retargeting campaigns with 4 adsets each.
You always receive 'nice performance' reports from them, yet your revenue stays stuck, and you have no idea what's wrong.THAT WAS THE STORY of my client, a local brand from Indonesia. Here's how I took over and 2.9x'd their ROAS:
1. Mastering the Algorithm
I know that the current Meta algorithm favors simplicity, so I kill bloated campaigns with many geo/interest stacking adsets, so the algorithm learns faster.
2. Understanding the Client
I understand that they have a limited budget, so instead of full funnel campaigns, I migrated the winning ads into just two campaigns: Prospecting and Retargeting.
3. Focusing on Results
By aggregating the campaign budget, the algorithm gets more signal, learn faster, and more accurate at getting results. This simple fix reduced their CPA by 40% and 2.9x'd their ROAS.
What I'm good at
I build Meta Ad systems that focus on getting the results you want. Not bloated campaigns built just to 'look busy'.
Bloated 15-campaign structures don't mean more results, they mean spread-thin budgets and worse performance.What makes me different: no matter your brand size or budget, I'm always on your side and transparent with you. I won't gatekeep what works for your budget, whether that's the industry-standard Cold-Warm-Hot funnel or a simple Prospecting-Retargeting system.Here are 5 more reasons I'm different:
1. Right Objective Mindset
"I point your ads at your actual goal."Foot traffic, sales, store visits, whatever your business actually needs. Not vanity conversions that look good on a report and do nothing for revenue.
2. Fresh Creative Management
"I kill ad fatigue before it kills your ROAS."Stale ads running for months are why your costs creep up. I refresh creative on a schedule so your performance compounds instead of decaying.
3. Broad + Smart Targeting
"I feed the algorithm instead of fighting it."Interest stacking is dead. I run broad and let your creative do the filtering, the approach that consistently beats narrow targeting on cost in 2026.
4. True Revenue Reporting
"Numbers that mean something."ROAS, cost per acquisition, real revenue, in plain language. No impressions, no reach, no metrics that look impressive and pay nothing.
5. Personal Direct Access
"You talk to me, not account #36's junior."I work with a few brands on purpose. When you message, you reach the person actually running your ads, who knows your products and your goal.
how it works
Three steps.
No boring 23-slide proposal.
1.
"I tear down your ads."
I pull up your current Meta Ads and show you exactly what's leaking money and what to fix first. Free, and yours to keep.
2.
"I build your system."
If we're a fit, I build a Meta strategy from scratch around your brand, products, and customer. Not a template.
3.
"You see revenue."
I launch, test, and optimize weekly. You stop guessing and start watching your ad spend actually work.
Is this for you?
I only take brands
I can actually help.
You sell beauty, skincare, haircare, or personal care products online.
You're spending (or ready to spend) at least $3,000/month on Meta Ads.
You've been burned by an agency that delivered dashboards, not revenue.
You want one dedicated specialist, not to be a small account at a big shop.
What people said about me
Client Words.
Brands and people in the industry I've helped along the way :
Who's behind this
Not an agency. A specialist who gives a damn.
I'm Gerry. I specialize in Meta Ads for beauty and ecommerce brands. I got here by taking over accounts that agencies overcomplicated, stripping them back to what actually drives the business, and almost tripling the return. CPA down 40%, ROAS up 2.9x, and owners who could finally see their ads working.Most agencies sell you complexity because it justifies their fee. They point your ads at the wrong goal and let stale creative run for months. I do the opposite: I find your real objective, simplify everything around it, and treat your budget like it's my own. That's the whole difference.
5 frequently asked questions
Before you book the teardown.
1. " What's the catch with the free teardown? "None. I record a short video breaking down your current ads and what I'd fix. If it's useful and we're a fit, we talk. If not, you keep the fixes. I'd rather earn trust this way than with a sales pitch.
2. " How much do you charge? "Packages start at $800/month, scaling with your ad spend and scope. I recommend the right tier after the teardown, never before understanding your situation.
3. " I've been burned by an agency before. Why are you different? "At big agencies, you're account #36, run by a junior and reported in vanity metrics. You work directly with me, I run your account myself, and I report on revenue. I keep my client count low on purpose.
4. " Do you need a long contract? "I ask for 3 months, because that's honestly how long it takes for setup, optimization, and results to compound. After that it's month to month. Your results keep you, not a contract.
5. " What if my budget is small right now? "If you're spending at least about $3,000/month, there's enough room to build a real system. Below that, I'll tell you honestly and point you to what to do first instead of taking your money.
last step
Let me show you what's wrong with your ads. Free.
I'll pull up your Meta Ads, record a teardown, and show you exactly what's wasting money and how to fix it. No charge, no obligation. Useful either way.
✅ No cost ✅ No obligation
✅ Real fixes you keep either way
Or message / email me directly: My WhatsApp | [email protected]
© 2026 Gerry Saputro · Profit Driven Creative